Every single retail store owner wonders how they can increase the footfall in their stores. This indeed is a million dollar question! In a market that gets more competitive by the day, a retail store that doesn’t figure out how to increase the customer footfall will find it incredibly difficult to survive. The tips that are detailed in the article below will help you find good solutions and become more successful.
Have more space for parking
Lack of parking space is one of the biggest complaints that customers have. You need to ensure that sufficient space is available so that all your customers will be able to shop with ease. The ones who really need to visit your store will also often turn away when they see that parking is not available. This is a very basic need that your customers have so do try to address it well.
Make the store stand out
Try to make your store more appealing to the crowds by making it look different. If you have the money to invest, you can opt to install a transparent LED screen or transparent LED display. This will catch the attention of all bypasses and effectively increase the footfall. Try to do something different with the store exterior as well if you can. If your store is lost in a sea of concrete structures of similar shapes and designs, you can do something a little different. Maybe you can opt to make the store look more like an enchanting country home. Do something drastic so that your customers will be taking notice.
Of course, do ensure that the design concept will blend well with the product concept that you are offering as well!You can also ensure that prominent retail display signs that are designed in a creative way are installed in front of your store. Your customers need to be able to find your store with great ease so make sure the sign boards are prominent.
Offer great customer service
Retaining existing customers is cheaper that attracting new ones. This is one of the basic principles of marketing. So try to retain the ones who walk into your store and make sure they come back again. In order to do this effectively you need to ensure exceptional customer service standards are maintained within the store. Train your employees well and always treat every single customer with utmost respect.
You can advertise and promote your store to increase customer footfall. Use targeted promotional tools like social media, email and text messages so that you will be able to earn a higher ROI on your advertising expenses.Take the necessary steps to ensure more and more customers walk in to your store and then try and get them to come back! If you do this right, you will surely reach new heights of success.